Why radio is celebrating the power crisis : opinion
探讨2008年南非电力危机如何影响不同媒体的消费模式，特别是广播可能因停电而受益，对广告商和营销人员调整媒体排期有参考价值。
As 2008 steamrolls ahead, most of us have come to accept that Eskom's power outages are a reality and here to stay. The question advertisers and marketers are asking is clearly, how are the outages impacting on the various media types and the way they have traditionally been consumed? Now that our industry is beyond the initial stages of shock and denial regarding the electricity crisis, the next step is attempting to evaluate and understand the effect it is having on media consumption, and adapting the media schedule accordingly. So which media types are dealing with a negative impact versus those who may be enjoying an increase in audience, frequency, or even time?