Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store
研究了线上下单门店自提（BOPS）对门店运营的影响，发现并非所有商品都适合门店自提，且BOPS可能降低现有客户的利润，但能吸引新客户，跨渠道收入共享可缓解激励冲突。
Many retailers have recently started to offer customers the option to buy online and pick up in store (BOPS). We study the impact of the BOPS initiative on store operations. We build a stylized model where a retailer operates both online and offline channels. Customers strategically make channel choices. The BOPS option affects customer choice in two ways: by providing real-time information about inventory availability and by reducing the hassle cost of shopping. We obtain three findings. First, not all products are well suited for in-store pickup; specifically, it may not be profitable to implement BOPS on products that sell well in stores. Second, BOPS enables retailers to reach new customers, but for existing customers, the shift from online fulfillment to store fulfillment may decrease profit margins when the latter is less cost effective. Finally, in a decentralized retail system where store and online channels are managed separately, BOPS revenue can be shared across channels to alleviate incentive conflicts; it is rarely efficient to allocate all the revenue to a single channel. This paper was accepted by Vishal Gaur, operations management.