战略规划的用途与误用

Uses and misuses of strategic planning

HARVARD BUSINESS REVIEW · 1986
被引 81
人大 AFT50ABS 3

中文导读

反驳了战略规划是过时管理时尚的观点,认为有效的战略规划能导向战略管理,并提出了六种提升生产力与绩效的方法,强调战略规划应成为管理者的思维方式而非额外职责。

Abstract

Abstract: Some critics of strategic planning say that it is a fading management fad. The author of this article says that strategic planning is still a viable tool. When done well, strategic planning leads to strategic management. Strategic management uses strategic thinking and strategic planning to run a business and control operations. Six methods to increase productivity and performance are: involve line managers; define the business unit; move beyond general goals; make more detailed action plans; manage the face off; and integrate plans and controls. The author concludes that in the most effective companies he has observed, strategic planning is not an extra managerial duty, but a way of thinking.(mp)

战略管理战略规划战略思维管理