Fit Among Business Strategy, Strategy Formality, and Dynamic Capability Development in New Product Development
基于203家九国公司数据，研究不同业务战略下新产品开发战略正式性与动态能力（感知、抓住、重构）对绩效的影响，发现正式战略对所有公司都重要，而动态能力的作用因战略类型而异。
Taking new product development ( NPD ) as the unit of analysis, this study, based on strategic fit approach, investigates the effects of NPD strategy formality and dynamic capabilities (sensing, seizing, and reconfiguring) on NPD performance for different business strategy types (prospectors, analyzers, defenders). The sample of the study includes 203 companies from nine countries: A ustralia, D enmark, F inland, N orway, the N etherlands, S lovakia, P ortugal, S pain, and T urkey. The study finds that a formal NPD strategy is an important driver of NPD performance for all companies regardless of the strategy pursued. Of the dynamic capabilities, sensing capabilities have significant performance effects for all strategy types. Seizing capabilities have stronger effect on NPD performance for prospectors and analyzers, than for defenders while reconfiguring capabilities is a driver of performance only for defenders. Furthermore, dynamic capabilities explain NPD performance above and beyond strategizing, irrespective of the strategy pursued.