Learning to Play in the New "Share Economy"
研究了一家汽车租赁公司收购汽车共享公司后的战略整合问题，关注客户流失风险和品牌独立性的取舍，并引用了Airbnb和RelayRides专家的分析。
A case study is presented concerning an automobile rental company which has acquired a car-sharing company and is engaged in strategic planning related to integrating the two businesses. It notes concern over the possible loss of customers and over the question whether to maintain the separate identity of the car-sharing brand. Analyses of the situation are presented from Marc McCabe of travel rental website Airbnb and from Andre Haddad of RelayRides peer-to-peer car sharing firm.