The Evolution of Shell’s Stakeholder Approach: A Case Study
本文基于壳牌公司的经验，识别了在全球企业中制度化利益相关者管理原则的关键因素，强调持续学习、适应和优化的必要性。
Shell’s efforts to integrate the stakeholder management approach into its business practice worldwide involved the gradual development of a long-term, comprehensive strategy. This paper draws on stakeholder management theory and Shell’s experience to identify critical factors that contribute to the process of institutionalizing the principle of stakeholder management in a global company. A key lesson to be drawn from the case is the necessity of ensuring that the process allows for continuous learning, adaptation, and refinement.