What Would Ashton Do--and Does It Matter?
文章质疑演员阿什顿·库彻对社交媒体受众的影响力，讨论同质性如何影响社会影响和消费者行为，并分析影响准确估计社会影响的混淆因素。
article questions actor Ashton Kutcher's influence on social media audiences and discusses the role of influence in consumer behavior, noting the books The Tipping Point by Malcolm Gladwell and Everything Is Obvious by Duncan Watts. article discusses social influence and peer-to-peer influence in the context of homophily and the tendency for people to associate with others who have similar preferences. It also discusses confounding factors that impact an accurate estimation of social influence. Topics include early adopters of innovative products such as the iPhone smartphone and the effectiveness of personal invitations from Facebook Web resource friends to download an app (application software) over that of an automated announcement about the app.