Supply Chain Citizenship: Investigating the Antecedents of Customer Interorganizational Citizenship Behaviors
研究企业间交易中零售客户为何会表现出跨组织公民行为，以及他们如何评估和回应供应商的此类行为，发现客户对不同类型公民行为的解读和价值判断不同，进而影响供应链绩效和关系。
Research has consistently established the strategic importance of supply chain collaboration. As a result, interfirm behavioral dynamics and relationships have emerged as key topics for both the academic and practitioner communities. This paper explores an interpersonal exchange tactic that is inherent to many collaborative initiatives—interorganizational citizenship behaviors ( ICB s). The study specifically investigates why retail customers in business‐to‐business exchange relationships would exhibit ICB s, and explores how they assess and respond to the ICB s of suppliers. Findings of the study suggest that customers generally interpret and value the various types of ICB s differently, resulting in differential effects regarding the supply chain performance and relational implications of the behavior. These results not only inform managerial practice but also provide future research opportunities in the area of ICB s and the broader realm of interpersonal supply chain dynamics.