Overnight audience ratings
南非上月转向隔夜TAMS收视率系统，广告公司、媒体和广播商虽认同变革不可避免，但因诸多实际原因对采用新系统犹豫不决。
South Africa made the fundamental shift to overnight TAMS audience ratings last month and while advertising agencies, media owners and broadcasters all agree the change was inevitable, there are many practical reasons for the industry's apparent hesitation in embracing the new system.