The Business of Daguerreotypy: Strategies for a New Medium
研究了1845-1855年间费城T.P. and D.C. Collins公司如何通过借鉴其他工作室经验、引入创新方法和材料来营销和定价达盖尔银版照片，对理解小企业如何在重视创新的环境中运营有参考价值。
Daguerreotypes (cased photographic images), introduced in 1839, required different strategies for marketing, pricing, and securing patronage than other media did. The Philadelphia firm of T.P. and D.C. Collins incorporated knowledge from past pursuits, modeled some of their practices on those of other studios, and employed novel strategies to appeal to clients. To meet and create demand for a novel product, the Collinses depended in part on the introduction and timing of innovative methods and materials and corresponding capital expenditures. An analysis of their entrepreneurial and marketing strategies between 1845 and 1855 allows us to better understand how a small, urban businesses that employed limited technical improvements operated in an environment in which consumers increasingly prized innovation.