圣诞节一年只有一次——但糟糕服务的记忆可能持续一生:服务业SETA

Christmas comes but once a year - but memories of bad service can last a life-time : services SETA

Journal of Marketing · 2011
被引 1
FT 50UTD 24ABS 4★

中文导读

指出圣诞节期间零售店服务常被忽视,但糟糕的服务体验会给顾客留下长久记忆,提醒管理者应提前准备以提升服务质量。

Abstract

Aye, yes, it was indeed that wonderful time of year when the world goes mad and everyone goes on an unstoppable spending spree in search of the elusive feel-good factor that only comes from the art of giving - or should that be spending? Now Christmas does come but once a year, at the same time each year! So it should come as no surprise to managers and owners of retail stores that their service levels be put to the test. One would think they would prepare in some way or another. More sales staff, perhaps, or a refresher course on high-demand products. Somehow these ideas, it seems, did not occur to any of the businesses I frequented this festive season.

服务业客户服务零售管理消费者行为