Fair Trade USA: Scaling for Impact
本案例研究公平贸易美国（北美领先的公平贸易产品第三方认证机构）及其创始人保罗·赖斯在扩大组织规模时面临的挑战，包括来自雨林联盟等认证机构的竞争和消费者对包装标签的困惑，探讨如何建立可行的长期商业模式。
This case study focuses on Fair Trade USA (the leading third-party certifier of fair trade products in North America) and founder, President, and CEO Paul Rice and his challenges scaling FT USA. The case study covers the growth strategies that he and his team are debating at a key point in FT USA's history amidst increasing competition from other certification organizations like Rainforest Alliance and Utz and general market confusion over consumer packaging labels. Rice and his team are grappling with how to make the Fair Trade USA label more prevalent as well as how to build a viable, long-term business model. The case discusses FT USA's role in helping companies like Hershey's develop sustainable supply chains.