无事生非:SABC费率卡引发的行业争议

Much ado about everything

Journal of Marketing · 2007
被引 0
FT 50UTD 24ABS 4★

中文导读

南非广播公司(SABC)发布的费率卡因预期大幅高于预期,引发广告行业热议,尤其引起广告商关注。

Abstract

When the SABC released its rate card for the last six months of this year with substantially higher than expected projections, it caused a stir throughout the industry where the topic became an increasingly contentious issue among industry commentators and more notably, advertisers.

商业广告营销