The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations
作者研究了在需要长期抑制欲望的目标追求（如减肥、储蓄）中，有策略地安排偶尔的享乐偏离（即计划好的放纵）是否有助于目标达成。通过两个控制实验（模拟节食和真实节食）发现，与严格坚持目标相比，计划性偏离能帮助恢复自我调节资源、维持追求目标的动力，并改善情绪体验，这些都有利于长期坚持目标。第三个针对现实目标追求者的研究进一步证实，计划性享乐偏离对多种目标追求都有好处。结论是：偶尔放纵，只要是有计划的，反而可能有利于长期目标成功。
Abstract This research tests the idea that goal‐pursuit that requires extended inhibition of desires, such as weight loss and financial saving, can benefit from including planned hedonic deviations in the goal‐striving plan. Two controlled experiments (simulated and real dieting) demonstrate that including planned goal deviations during extended goal striving, compared with following a straight and rigid goal striving process, (1) helps regain self‐regulatory resources, (2) helps maintain consumers' motivation to pursue with regulatory tasks, and (3) has a positive impact on affect experienced, which all contribute to facilitate long‐term goal‐adherence. A third study, conducted with current goal‐strivers provides further evidence of the benefits of planned hedonic deviations for goal pursuit across a variety of goals. This reveals that it may be beneficial for long‐term goal‐success to occasionally be bad, as long it is planned.