When is a magazine not a magazine
Future Publishing的Richard Lendrum指出，定制出版物（或称品牌出版物）不仅是读物，更是便携式广告牌，能以远低于传统营销的成本为公司建立品牌认知。
When it's a super-powerful marketing tool. So says Richard Lendrum of Future Publishing, who points out that custom publications - or rather, branded publications - are more than simply a good read : they're portable billboards waiting to spread your company's message. Financial Mail. Men's Health. Fairlady. SA Sports Illustrated. All highly successful titles with strong brands. Imagine if you could create the same instant recognition for your company, at a fraction of the price of traditional marketing practices.