Seafood Safety and Marketing: The Case of the Deepwater Horizon Tragedy
研究深水地平线漏油事件对海产品行业的影响，利用尼尔森扫描数据分析消费者反应，并讨论追溯系统和企业环保采购政策。
This case explores the impact of the sinking of the Deepwater Horizon on various aspects of the seafood industry. Nielsen syndicated point‐of‐purchase scanner data for frozen fish, shrimp, and crab are used to gauge consumer response at several points during the event. Traceability systems for seafood harvested from both aquaculture production and capture fisheries are also discussed. The role of corporate environmental policies for seafood procurement is highlighted for Whole Foods Market. The case concludes with a discussion of British Petroleum's historic settlement with the US government, five states adjacent to the Gulf of Mexico, and numerous local governments.