So What? A Rejoinder to the Reply by Crites and Aikman-Eckenrode to Rossiter et al. (2001)
本文继续辩论使用脑成像识别电视广告中可能被编码到长期记忆的场景的有效性，回应了Crites和Aikman-Eckenrode的批评。
<h3>ABSTRACT</h3> This article continues the debate concerning the validity of using brain imaging to identify scenes in a commercial that are likely to be encoded (or processed) in long term memory. The authors respond to criticisms made in JAR April-May 2001 (Making inferences concerning physiological responses: a reply) of their article (Brain-imaging detection of visual scene encoding in long-term memory for TV commercials) in the same issue.