Using an online community for vehicle design: project variety and motivations to participate
通过对一个领先的车辆设计社区的归纳研究，发现项目多样性（包括项目自主性和项目复杂性两个维度）支持了多种参与动机和车辆设计的社会实践，对研究在线社区和全球车辆行业的企业有启示。
Firms increasingly seek to use online communities as sources of ideas, innovations, and designs. However, many such open innovation efforts lack sustained participation and ultimately fail. This research sought to understand motivations to participate in a firm-hosted design community and how the nature of the design task influences sustained participation. From an inductive study of a leading vehicle design community, we found project variety—across two dimensions of project autonomy and project complexity—supported a range of motivations to participate and the social practice of vehicle design. We discuss implications of our study for research on online communities and for firms within the global vehicle industry.