Loopholes and Lapses in the “1997 Tobacco Agreement”: Some Devils in the Marketing Details
本文从消费者心理学和健康行为视角，分析了1997年烟草协议在广告营销限制方面的局限性，对关注烟草监管和公共健康的人有参考价值。
The proposed agreement between the attorneys general of 39 states and the tobacco industry was announced on June 20, 1997. Central among its provisions are payments to the states by the tobacco industry totalling $368.5 billion over the next 25 years primarily to cover state Medicare and Medicaid costs for illnesses related to tobacco. Written into the agreement are several regulatory restrictions on the advertising and marketing of tobacco products. The industry would gain protection from some smoking-related lawsuits, punitive damages, and class actions. In this article, the authors adopt both consumer psychology and health behavior perspectives in considering a number of the agreement's limitations.