Bounded Rationality, Planning, Standardization of International Strategy, and Export Performance: A Structural Model Examination
研究了影响国际战略标准化的多种环境因素，以及标准化和规划对出口绩效的静态和动态影响，基于以色列企业调查数据检验假设。
This article examines a comprehensive list of environmental conditions that affect the decision to standardize, as well as the relationship of strategy standardization and planning with static (present year) and change over time (five years) export performance. Determinants of standardization include country image, competitors’ similarity, competitive position similarity, physical market environment, legal environment, governmental influences, and media similarity, and standardization of strategy determines export performance. Research hypotheses are tested by data generated from a mail survey in Israel, and the findings are used to generate research and managerial implications.