印刷媒体:这是一场生存游戏:杂志

Print media : it's a survival game : magazines

Journal of Marketing · 2009
被引 0
FT 50UTD 24ABS 4★

中文导读

资深媒体评论员Chris Moerdyk认为信贷紧缩加速了南非印刷媒体(尤其是杂志)的清算日,生存意味着走向更多付费编辑内容。

Abstract

Veteran media commentator Chris Moerdyk believes the credit crunch has advanced the day of reckoning for many print media, especially magazines, in South Africa. For some survival will mean being able to tread the path towards more paid editorial content.

媒体研究商业政治学社会学