分裂的态度忠诚与顾客价值:间接渠道中经销商的作用

Divided attitudinal loyalty and customer value: role of dealers in an indirect channel

Journal of the Academy of Marketing Science · 2016
被引 30
FT 50ABS 4★
市场营销渠道管理顾客忠诚品牌管理商业经济学