转变并非品牌革命:五个强有力的声音

A shift is not a brand revolution : 5 strong voices

Journal of Marketing · 2009
被引 0
FT 50UTD 24ABS 4★

中文导读

关注广告中新兴的黑人女性消费者形象与持续存在的刻板印象之间的不一致,指出广告未能反映该群体的多样性和复杂性。

Abstract

I remain concerned with the incongruence between the emergence of relatively new images of female black consumers and the persistence of stereotypical images in advertising that fail to reflect the diversity and complexity of this group.

广告消费者研究种族与多样性市场营销