技术的战略性运用

Strategic Use of Technology

CALIFORNIA MANAGEMENT REVIEW · 1989
被引 103
人大 A-ABS 3

中文导读

探讨为何有些企业能更好地战略性运用技术,提出将技术视为企业战略制定中多种竞争选项之一的决策视角,并给出初步答案。

Abstract

Within any given industry, some firms build competitive advantage on the basis of technology, others do not; some recognize and seize upon the strategic implications of new technology developments, others do not. Why do some firms make better strategic use of technology than others? The answer may have less to do with the management of technology than with the extent to which technological considerations play a role in the way business strategies are formulated. This article proposes a decision-making perspective that views technology as one of a number of competing options facing the corporate strategist, each ambiguous in definition and uncertain in outlook. Using this perspective, the article offers a set of propositions or tentative answers to these questions.

技术战略竞争优势商业战略制定决策视角