In the marketing bull's eye
内部营销旨在与员工建立关系，相当于向组织内部推销。财富500强前200强公司在内部沟通上的投入是后200强公司的三倍。
The role of internal marketing is to facilitate the building of a relationship with employees. It is selling inside the organization. And it's an important role - Fortune 500's top 200 companies spend three times more on internal communications than the bottom companies do.