Is Mobile a Reliable Platform For Survey Taking?
研究了使用智能手机和平板电脑参与网络调查的受访者行为，发现移动设备用户比电脑用户更不愿参与或完成调查，并讨论了少数族裔更依赖手机的现象及对调查设计的启示。
The article presents research on the role of respondents who use mobile computing devices such as smartphones and tablet to participate in Internet surveys in marketing research. The growth in the number of U.S. adults using such devices is contrasted with research indicating those users are less likely to participate in or to finish surveys than are microcomputer users. It is noted that minorities are more likely to use smartphones as their main computer than are non-Hispanic whites. Implications for survey design and methodologies are considered.