出口绩效:概念化与实证评估

Export Performance: A Conceptualization and Empirical Assessment

Journal of International Marketing · 1998
被引 340 · 同刊同年前 8%
ABS 3

中文导读

研究了出口绩效的概念定义和操作定义,用93家以色列出口商的数据验证了三维度结构,但维度构成与预期略有不同。

Abstract

Export performance has been a central construct in the study of export marketing. Several studies have attempted to identify organizational and managerial antecedents of export performance and assess the relative importance of these antecedents. However, despite these fruitful efforts, there is little agreement in the literature about a conceptual definition of export performance, as well as about its operational definition. This article follows up on two previous articles that dealt with export performance conceptually (Madsen 1987; Shoham 1991) and uses a similar, three-dimensional conceptualization of export performance. This conceptualization is explored empirically with data from 93 Israeli exporters. The data indicate that there are indeed three dimensions to export performance, though the structure of these dimensions is somewhat different from expectations.

出口营销国际营销企业绩效实证研究