Growth, Uniformity, Local Responsiveness, and System‐Wide Adaptation in Multiunit Franchising
基于资源基础观，研究了多单元特许经营率对连锁管理系统在增长、一致性、本地响应和系统范围适应四个关键挑战上的影响，发现增长与特许经营率正相关，而系统范围适应呈倒U型关系，本地响应呈U型关系。
Using the resource-based view framework, we investigate the link between multiunit franchising (MUF) and performance on four key challenges in franchise chain management: growth, uniformity, local responsiveness, and system-wide adaptation. Our findings support the assertion that system growth is positively related to MUF rate within a system, in particular in relation to geographic expansion. Interestingly, while uniformity does not seem to be related to MUF rate, we find marginal support for an inverted u-shaped relationship between system-wide adaptation and MUF rate. Furthermore, the data suggest that local responsiveness and MUF rate are related in a u-shaped function.