响应型与前瞻型市场导向的非线性与动态效应:一项纵向研究
Nonlinear and dynamic effects of responsive and proactive market orientation: A longitudinal investigation
International Journal of Research in Marketing · 2016
被引 39
ABS 4
- Nikolai A. Jaeger
- Nicolas Zacharias 通讯
- Malte Brettel
市场营销战略管理市场导向动态能力