Crowdsourcing : the end of marketing research?
研究发现83%的利益相关者认为透明和诚实行为是影响购买决策的首要因素，远超服务和产品质量，表明传统市场研究可能被众包取代。
A recent study by Edelman found that 83% of stakeholders believe that transparency and honest practices have the greatest single impact on their purchasing decisions (with trust following a close 2nd). This makes it the single biggest driver of business, ranking well ahead of both quality of service and product (which now comes in 3rd). Stakeholders are climbing Maslow's hierarchy of consumer needs and they want more - much, much more! Great products and services are simply no longer enough.