A HYBRID FINANCIAL PERFORMANCE EVALUATION MODEL FOR WEALTH MANAGEMENT BANKS FOLLOWING THE GLOBAL FINANCIAL CRISIS
结合层次分析法和VIKOR方法，构建了评估受全球金融危机影响的财富管理银行财务绩效的混合模型，发现消费者信心、风险控制和服务是台湾七家主要银行评价经理绩效的关键因素。
The study constructs a hybrid approach to financial performance evaluation for wealth management (WM) banks affected by the global financial crisis from the middle of 2007 into 2008 utilizing an analytic hierarchy process (AHP) and the VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR). Five aspects of multi-criteria group decision making including service, performance, professionalism, risk control, and consumers’ confidence (SPPRC) reveal that consumers’ confidence, risk control and service are the top three key factors for Taiwan’s seven main WM banks in evaluating the performance of banking managers.