New identities from remnants of the past: an examination of the history of beer brewing in Ontario and the recent emergence of craft breweries
通过分析加拿大安大略省200年的啤酒酿造历史数据,研究既有组织场域中集体身份如何从历史残余中重新浮现,解释了精酿啤酒身份在工业化主导后如何复兴。
We present an exploratory analysis of historical narratives and data covering 200 years of beer brewing in the Canadian province of Ontario. These data are used to illuminate the process of collective identity emergence in established organisational fields. We argue that established fields are typically littered with identity remnants from ancestral organisations and related institutional configurations that can facilitate the successful emergence of new collective identities. In our analysis we first show how multiple identity elements fell by the wayside as the beer brewing field matured and settled on a corporate path. We go on to detail how some of these identity elements were subsequently recovered during the recent decades which marked the successful emergence and proliferation of craft beer brewing. Our study has implications for research on collective identity and organisational legacy, and we stress the importance of taking a historical lens for understanding present day phenomena.