In search of a marketing research magic wand - a list of 10 wishes for 2007
从历史经验和全球视角出发，提出市场研究领域的10个愿望，探讨其未来发展方向，适合关注市场研究趋势的从业者阅读。
As if I'd do as I was told!? This article began as a '10 Trends for market research in 2007'. With a little crystal-ball gazing as input, a look at the history books of experience and a wider view of market research on the planet and off I go. But those three ingredients led me to another place and the result is '10 things to wish for in the world of market research'. I'm not sure a magic wand is requisite, but here goes?