Focusing on the customer in a digital environment : media @ work
许多企业主和广告商不清楚如何衡量在线广告的效果，因此犹豫不决。365 Digital的CEO Tanja Lategan认为，发展在线广告市场的关键在于回归传统的客户服务。
Many business owners and advertisers are not clear on how to measure the results of advertising online, and thus remain hesitant. CEO of 365 Digital, Tanja Lategan, says the key to growing the online advertising market is bringing back 'old-school' customer service.