Employee Rhetoric in the Acceptance or Rejection of Corporate Environmentalism
基于对芬兰一家金融公司30名员工的面对面访谈，研究员工如何通过修辞策略接纳或拒绝企业环保主义，并指出管理者应关注多元意义而非自上而下推行单一含义。
This study explores how employees in a Finnish financial company use rhetorical strategies to accept or reject corporate environmentalism. It is based on a qualitative study in which face-to-face interviews were conducted among 30 employees. The study shows how employees rejected corporate environmentalism by dissociating their employer from polluters or by dissociating environmental values from other values in the financial business. It also shows how they accepted corporate environmentalism by associating it with other business virtues and by associating the employer with polluters. The study identifies rhetorical strategies as a means for employees to construct an understanding of corporate environmentalism, and of whether or not it is a part of their organization’s responsibilities. The results highlight a need to manage corporate environmentalism processes so that the focus is on finding diverse meanings instead of on promoting a single, organization-wide meaning for corporate environmentalism in a top-down manner.