The Appeal of Reality Television for Teen and Pre-Teen Audiences
研究通过全美调查，识别出对真人秀节目有高度情感连接的青少年和儿童群体特征，帮助节目制作人和广告商制定更有效的排期、广告投放和社交媒体策略。
<h3>ABSTRACT</h3> With the continued popularity of reality television among young viewers, it is vital to identify pre-teen and teen audiences who not only watch a reality program but have a high level of connectedness to it. Connectedness extends beyond just viewing the program and involves further engagement—posting on social networking sites, for instance, or buying products placed on the show. The authors report on a study that incorporated a national Harris Online survey of 1,098 preteens and teens in the united states to identify psycho-demographic groups that are likely to have high connectedness to reality programming. The findings will help network programmers and advertisers to make more effective decisions related to scheduling, media buying, product placements, and social-networking strategies.