You Can Benefit from a Rival's New Product
研究发现，当一家公司推出新产品时，竞争对手不一定会受损，反而常能通过提价来增加收入，即使销量有所下降。文中以酸奶和快餐市场为例说明。
The article looks at business competition, focusing on situations in which a company introduces a new product. The author says the common assumption that competing firms are likely to lose revenue and must respond defensively is frequently wrong. He suggests that instead, competitor firms can often raise their prices in such instances, garnering increased revenue even if they lose some sales. He offers examples from his research, including in the yogurt and fast food markets.