关系定位对制造商-零售商渠道关系质量的影响:来自台湾中小企业的证据

The impact of guanxi positioning on the quality of manufacturer–retailer channel relationships: Evidence from Taiwanese SMEs

JOURNAL OF BUSINESS RESEARCH · 2016
被引 38
人大 A-ABS 3
营销渠道关系营销中小企业中国商业文化