Presidential Appeals to Moral Foundations: How Modern Presidents Persuade Cross‐Ideologues
通过操纵奥巴马演讲文本的全国调查实验，发现公平框架能促使保守派、温和派和自由派中重视公平的人支持自由派政策。
Many assume that modern presidents cannot persuade cross‐ideologues to support their policy proposals. The idea that a conservative would support a liberal policy advocated by a cross‐partisan president seems ludicrous. However, recent research suggests that conservatives will support liberal policies that are framed consistent with moral foundations. Using a national survey experiment that carefully manipulates the actual text of a speech given by President Obama, this article demonstrates that fairness frames in presidential speeches motivate liberal policy support among conservative, moderate, and liberal Americans who value fairness.