Developing new products in the automotive industry: exploring the interplay between process clockspeed and supply chain integration
研究了巴西汽车行业中供应链整合与流程时钟速度如何影响新产品推出数量，发现两者单独促进但共同作用时效果减弱。
Accordingly to the clockspeed perspective, organizations’ responses to ever-increasing levels of industrial change determine their survival. In this perspective, we empirically examine the impact of supply chain integration and process clockspeed on the level of new product introductions in the Brazilian automotive industry. Our findings indicate that new product introductions are enhanced by either high levels of supply chain integration or increased process clockspeed, while a negative interaction was found between these two strategies and new product introduction levels.