Using Adolescent eHealth Literacy to Weigh Trust in Commercial Web Sites
研究基于说服知识模型，调查182名中学生在电子健康素养干预前后对商业和品牌网站作为健康信息来源的信任与依赖程度，发现这些网站被认为最不可靠。
<h3>ABSTRACT</h3> As consumers improve their eHealth literacy skills, their trust in commercial web sites — even ones that provide reliable information — might decrease. Informed by the persuasion knowledge model, this study examined how much adolescents trusted and relied on commercial and brand web sites as a source of health information. Both before and after an eHealth literacy intervention among 182 middle-schoolers, students perceived commercial and brand web sites to be the least reliable and trustworthy sources of health information. Practical and managerial implications are discussed regarding advertisers9 efforts in the age of new media to uphold social responsibility and regain consumer trust.