What Does It Mean to Span Cultural Boundaries? Variety and Atypicality in Cultural Consumption
融合了文化杂食性与市场分类两条研究脉络，提出一个分析框架，考察不同受众如何评价在多样性和典型性两个维度上变化的消费对象，并发现偏好多样且典型的受众尤其排斥跨界对象。
We propose a synthesis of two lines of sociological research on boundary spanning in cultural production and consumption. One, research on cultural omnivorousness, analyzes choice by heterogeneous audiences facing an array of crisp cultural offerings. The other, research on categories in markets, analyzes reactions by homogeneous audiences to objects that vary in the degree to which they conform to categorical codes. We develop a model of heterogeneous audiences evaluating objects that vary in typicality. This allows consideration of orientations on two dimensions of cultural preference: variety and typicality. We propose a novel analytic framework to map consumption behavior in these two dimensions. We argue that one audience type, those who value variety and typicality, are especially resistant to objects that span boundaries. We test this argument in an analysis of two large-scale datasets of reviews of films and restaurants.