Exploring the Development of Store Images
本文提出商店形象发展模型，通过实验发现消费者在形成不同形象维度时会使用不同环境线索，并将这些线索按中心与外围层次排列。
Despite extensive literature on store image, little is known regarding how such images develop. This article proposes a model of this process and describes an exploratory investigation which examines how environmental cues are used in forming store images. Unlike previous research, the external information environment in the present study contains pictorial information in addition to verbal. Findings show that subjects utilized different cues in developing different image factors. A spatial representation of these cues orders them hierarchically according to those which are central and those which are peripheral with respect to image formation.