Get ahead by betting wrong
研究发现，企业在两种新兴技术中选错但后来转向正确技术，反而可能成为市场领导者。以IBM为例，它最初选择等离子显示器而非液晶显示器，但最终调整策略。
The author discusses his research indicating firms that choose wrongly when selecting between two emerging technologies but later switch to the right one can emerge as market leaders in that category. His work focuses on companies including International Business Machines that initially chose to build plasma flat-panel computer displays instead of the eventual market-leading liquid crystal displays. He offers advice to companies confronted with having to choose between competing technologies.