Being early beats being better
通过访谈两位教授，探讨先发优势在技术采纳中的作用，以1970年代麦道DC-10和洛克希德L-1011客机销售历史为例，说明早进入市场一年能获得更大市场份额，即使产品存在设计缺陷。
An interview is presented with business education college teachers Henrich Greve and Marc-David Seidel. The two men discuss their research on the role of first-moved advantage in the adaption of technology in which their study of the history of sales of the McDonnell Douglas DC-10 and Lockheed L-1011 TriStar jet transports in the 1970s in which the former, despite serious design flaws, was able to obtain a larger market share due to having entered the market one year earlier than the L-1011.