Doing Business without Exchanging Money: The Scale and Creativity of Modern Barter
揭示了现代经济中无现金交易的重要作用，分析了推动其增长的因素，并为众包、促销和口碑等关键领域的无货币市场交换提供了谈判指南。
Although money plays a key role in modern economies, an increasing amount of business is being done without the use of money. This article sheds light on the important roles of cashless deals and identifies the factors fueling their growing importance. It provides guidelines for negotiating moneyless marketplace exchanges in key domains, including crowdsourcing, promotions, and word of mouth.