包装伦理:包装专业人士、品牌经理和关注伦理的消费者之间的感知差异

Packaging Ethics: Perceptual Differences among Packaging Professionals, Brand Managers and Ethically-interested Consumers

Journal of Business Ethics · 2000
被引 63
ABS 3
商业伦理市场营销消费者行为包装设计品牌管理