Conscious Capitalism Firms: Do They Behave as Their Proponents Say?
研究检验自觉资本主义企业的财务指标和股票表现，发现其毛利率、利润率等与支持者主张不符，且近年股票表现未优于市场指数。
Proponents of the Conscious Capitalism (CC) movement claim that CC firms should demonstrate a lower gross margin, a higher profit margin, a lower SG&A, and a lower marketing expense than their non-CC comparable firms. Using a sample of industry-year-size matched control firms as the CC firms' benchmark, this article shows that empirical evidence largely disagrees with these conjectures. It further shows that in contrast to the implications of the CC movement, CC firms neither demonstrated superior stock performance relative to the S&P 500 in recent years, nor do they respond less to the pressures from the equity market.