广告自我监管:作为私人政府与公共政策代理的角色

Advertising Self-Regulation: Private Government and Agent of Public Policy

Journal of Public Policy and Marketing · 1985
被引 9
ABS 3

中文导读

本文探讨广告自我监管作为一种私人政府形式,如何成为政府监管的有效补充,并越来越多地被整合进公共政策,政府参考其标准、参与运作甚至推动监督。

Abstract

Advertising self-regulation as a form of private government is being recognized as a valid complement to government regulation in a growing number of countries. It is also being increasingly integrated into public policy as more governments refer to its standards, participate in its functioning, and even promote and supervise it.

广告公共政策政府监管经济学政治学