Advertising Self-Regulation: Private Government and Agent of Public Policy
本文探讨广告自我监管作为一种私人政府形式,如何成为政府监管的有效补充,并越来越多地被整合进公共政策,政府参考其标准、参与运作甚至推动监督。
Advertising self-regulation as a form of private government is being recognized as a valid complement to government regulation in a growing number of countries. It is also being increasingly integrated into public policy as more governments refer to its standards, participate in its functioning, and even promote and supervise it.