Limited-Interruption Advertising In Digital-Video Content
研究了数字视频中有限中断广告格式的重复播放对广告效果的正负影响，为广告主提供实证指导。
Digital video is growing rapidly, offering new opportunities and formats for television advertising. one of these new formats is “limited-interruption” advertising, in which each midroll advertising break during avideo features just one commercial. advertisers can pay a premium to repeat the same advertisement in each limited interruption break. this study provides empirical guidance to advertisers by quantifying the positiveand negative effects of repeated limited interruption.